the greats brand shopify homepage image of a sneaker shoe

This Shoe Company – Greats Brand – Aimed to Become the Warby Parker of Footwear

What’s the one thing everyone wants from sneakers footwear?  Premium quality and style at great prices.  There’s an eCommerce company called Greats that made it into headlines on major news outlets like Forbes and GQ because they’re actually doing just that. Their business model is based on getting the shoes direct from factory to your …

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How Two Entrepreneurs Took a Side Hustle from $100k to $3M in Three Years

A while ago, I read the story on Shopify about 2 Entrepreneurs in the ecommerce space taking their side hustles from $100K to $3M in 3 Years.  I was intrigued by the article and decided to share their story with you here. Obviously I couldn’t just cut and paste because of copyright issues, so if …

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Segment And Profit: How To Segment Your Email List To Improve Engagement

No matter what business you’re in.  If you’re new or a seasoned business owner, you know, you NEED an email list.  Whether you use Shopify, WordPress, BigCommerce or any other online platform to host your online store, an email list is a goldmine.   Your Email List   Not everyone on your email list is …

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